Paparazzi: Birchbox and Empire Invades Chicago

Posted by | On August 15, 2015 | Leave a comment | Under: Claude Julian, Columnists, Columns, Features, Paparazzi, Style & Beauty

by Claude Julian | ARCHIVES

On Saturday, August 15, 2015 (11:00am-1pm), Chicago welcomes, Birchbox & Birchbox Man tour along with celebrities from the EMPIRE Cast (Kaitlin Doubleday, Grace Gealey, and Gabourey Sidibe) to the beautiful Pioneer Court at 401 N. Michigan Ave. in Downtown Chicago). Please come out to take pictures with your favorite celebrities, indulge in free nail services as well as free Beaver Donuts with any purchase, a Live DJ (Saturday afternoon) and astrology readings by Enamel Diction all weekend long.


Birchbox is hitting the road and traveling to three customer-chosen U.S. locations to decide where to open two permanent stores in 2016. Target cities are Atlanta (August 7-9), Chicago (14-16), and Los Angeles (August 28-30, 2015). In each city, Birchbox is transforming two shipping containers (one for women, one for men) into full-service beauty and grooming shops featuring a Build Your Own Birchbox area, subscription offers, free beauty and grooming services on the roof deck garden, influencer events and other activities. Each box will house a retail area where customers can shop an assortment of top-rated, full-size products across skincare, hair, makeup, body, fragrance and grooming categories, with a focus on summer essentials. .

Birchbox, a leading beauty and grooming retailer, is kicking off a voting campaign to bring an offline shopping experience to three U.S. cities this summer. Customers can enter their zip code to submit a vote and help plot the route for the Birchbox and Birchbox Man Road Trip, taking place August 7 through August 29. Following the Road Trip, Birchbox will open two permanent stores in 2016 (including the first dedicated Birchbox Man store), the locations of which to be influenced by the performance of the shops in each city.


“We’re obsessed with our subscribers and they’re constantly asking for Birchbox to come to their cities, so we’re listening and letting them guide the next phase of our offline retail strategy,” said Katia Beauchamp, cofounder and CEO of Birchbox. “Our offline customers have a higher lifetime value with us online, so for us, this isn’t just another cute pop-up –it’s a serious step towards further retail expansion and a way for us to test the waters in new markets.”

Birchbox opened its store in Soho, New York, in July 2014 and launched a retail partnership with Gap this past June to test summer beauty shops in select Gap stores across the country.  “The Road Trip” is another opportunity to experiment with new concepts that bring the Birchbox shopping experience to life in a way that is fresh, relevant and exciting to consumers. Birchbox is approaching its five-year anniversary in September, and expanding its offline footprint is a strategic priority for the next phase of the business – with the objectives of reaching consumers wherever they are and delivering a unique user experience that offers a fun, efficient way to shop for beauty and grooming.

(Photo Credits: Getty Images)


About Birchbox: Launched in 2010, Birchbox is a leading beauty and grooming retailer, offering an efficient, personalized way to discover and shop for new products. Birchbox redefined the online shopping experience by pairing a monthly subscription of deluxe samples – tailored to customers’ unique profiles – with inspiring editorial content to create a seamless path to purchase full-size products online. More than 800 best-in-class beauty, grooming and lifestyle brands are available on Birchbox’s e-commerce shop. In 2012, Birchbox launched Birchbox Man and expanded internationally, and in 2014, Birchbox opened its first brick-and-mortar store in Soho, New York. Today, Birchbox has 1 million subscribers and operates in six countries, including Spain, France, UK, Belgium and Canada. Birchbox is headquartered in New York City.

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